I founded The School of Sustainable Floristry in 2021, together with Lucy Copeman of Howbury Farm Flowers, because I believe that floristry - and floristry training - needs to be reimagined.

Traditional floristry, with its reliance on international supply chains has allowed for large scale commercially grown flowers to be imported 12 months of the year. As a result, floristry - and floristry training - has become characterised by standardised designs and ‘recipes’, with ramrod straight flowers leading to stiff arrangements and a reliance on materials like floral foam to artificially engineer any sort of movement.

Based on a flower farm, the School teaches at the untamed edge of floral design, using only locally grown flowers - throughout the four seasons, and only ever with sustainable mechanics.